Built exclusively for Yield Financial Planning

Predictable appointments for Yield - full funnel already built below.

We researched Yield Financial Planning and its competitors, then built the ad scripts, VSL, email sequences, and funnel pages below - yours to use today. Our offer: install and manage it for you on a pay-per-result basis.

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Walkthrough

What we found when we studied Yield Financial Planning.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below - and none of it is templated.

Your Positioning

Your edge: Founder James McFall is a 2x Top 3 Certified Financial Planner in Australia (2018, 2020) and 2025 Practice Principal of the Year. That thread runs through every piece of content below.

Competitive Landscape

We analysed 5 direct competitors and studied what they're running. The scripts we built position Yield Financial Planning differently.

Your Audience

The #1 thing on their mind before they book: I think I should have an SMSF but I don't know if I actually qualify (balance, complexity, time). Every piece of content below addresses it.

Everything we built for you, on this page.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
9
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence
Read the full text · tap any row to expand
Image Ads 5 image ads
Y
Yield Financial Planning
Sponsored
Past roughly $200k in super, your own fund can cost less than the percentage a big industry fund takes out of your… See more
Pain / Problem Callout ad creative
YIELDFINANCIALPLANNING.COM.AU
The balance where an SMSF pays
See if your number qualifies
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Yield Financial Planning
Sponsored
Buying property inside your super is allowed, and most Australians have no idea it's even an option. Large funds earn… See more
Outcome / Transformation ad creative
YIELDFINANCIALPLANNING.COM.AU
Buy property inside your super
See if it fits your super
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Yield Financial Planning
Sponsored
Almost no accountant builds the strategy behind your SMSF; most simply lodge the annual tax return. The planning that… See more
Mechanism / How It Works ad creative
YIELDFINANCIALPLANNING.COM.AU
Strategy, not just setup
See the 3 steps
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Yield Financial Planning
Sponsored
Large industry funds take a percentage of your balance every year, so the more your super grows, the more they take… See more
Fee structure, percentage vs flat ad creative
YIELDFINANCIALPLANNING.COM.AU
The fee that grows with your balance
See the structure difference
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Yield Financial Planning
Sponsored
An SMSF could be the smartest move for your super, or completely wrong for it, and the only way to know is your… See more
Offer / Risk-Reversal CTA ad creative
YIELDFINANCIALPLANNING.COM.AU
Is an SMSF right for you?
See if it suits your super
Learn More
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Strategy vs structure

Variation 1 of 2
Who actually built your SMSF strategy
Headline: Who built your SMSF strategy?

Hook options:
1. Your accountant set up your SMSF, so who actually built the strategy behind it?
2. Setting up a self-managed fund and running one well are 2 different jobs. Most people only ever paid for the first.
3. The accountant who set up your fund lodges your return every year. That's not the same as running it.

Setting one up and actually running one are 2 different jobs. Your accountant did the first. They lodged the deed, set up the structure, and now they file the return each year. That work's real, and it keeps you compliant. None of it's strategy, though. Nobody sat down and decided what your fund should hold, when your contributions go in, or whether property's got a place in there. So you can be trustee of a fund that's set up perfectly and barely doing a thing. The real work's what goes inside it, and that's the bit most funds never get to. Tap the link and get a straight read on what yours should actually be doing.
Variation 2 of 2
An SMSF that still holds cash and one ETF
Headline: Just cash and one ETF?

Hook options:
1. You've had an SMSF for 3 years and it still holds cash and one ETF. That's a strategy problem.
2. If your self-managed fund's sitting in cash and a single index fund, you bought a race car and left it in the garage.
3. 3 years in, and your SMSF holds what your old industry fund held. So why'd you bother?

A self-managed fund gives you control over what your super owns. Most people get it set up, then never actually use that control. The money sits in cash and one or 2 basic funds, which is roughly what a big industry fund would've done for you anyway. You took on all the trustee paperwork and got next to nothing back for it. The whole reason to go self-managed is the strategy you can run once you're inside it. Holding direct property, tying the fund into your business and your tax, that's the work that makes the structure worth having. Open the link and see what your fund should actually be holding.

Angle 2: Industry fund fees, percentage vs flat

Variation 1 of 2
The fee that grows with your balance
Headline: Your fund's fee keeps growing

Hook options:
1. Your industry fund takes a percentage of your balance every single year. The bigger your super gets, the more they take.
2. 2 people, same fund, same returns. The one with more super pays more in fees for the exact same work.
3. The fee your industry fund charges grows every year your balance does.

Big industry and retail funds charge you a percentage of your whole balance every year. So the more your super grows, the more they take, even though the work on their end barely shifts. A self-managed fund usually runs on a roughly fixed yearly cost instead. At a smaller balance the percentage feels tiny and you never notice it. But give it 10 or 20 years of your super building up, and the gap between a percentage and a flat cost turns into real money you'd have kept. Hardly anyone sits down and runs that comparison. Follow the link to see how the maths plays out at your own balance.
Variation 2 of 2
The super fee you never actually see
Headline: The super fee you never see

Hook options:
1. There's a fee coming out of your super right now you've probably never once seen.
2. Your super app shows a balance ticking up. It doesn't show the slice taken out before you ever look.
3. The reason your fund fee feels painless? You never have to write the cheque.

The fee on a big super fund is easy to miss, and honestly that's half the point. It comes straight out of your balance before you ever open the app, so it never feels like money leaving your pocket. But it's still a percentage of everything you've saved, taken again every single year. A self-managed fund puts that cost right out in the open, a set yearly figure you can see and plan around. For most people, seeing the actual number is the moment it lands. Hit the link and find out what your current fund is really costing you.

Angle 3: Property inside super

Variation 1 of 2
Most people don't know they can hold property in super
Headline: You can hold property in super

Hook options:
1. You can buy property inside your super. Most Australians have no idea it's even allowed.
2. The reason no one told you your super can own property? Your fund earns nothing by mentioning it.
3. Your super doesn't have to sit in shares and cash. It can hold actual bricks and mortar.

You can hold direct property inside super, and most people never even hear about it. Part of the reason's that a big fund or a bank adviser earns nothing by bringing it up, so they just leave it out. To do it properly you need the right structure and a real plan behind it, not a fund with a property bolted on. Done well, your super can hold a residential investment or the premises your own business works out of. Get it wrong, and you've bought yourself compliance headaches you really don't want. It all comes down to the strategy and the setup. Click the link and see how property in super actually works.
Variation 2 of 2
Your business paying rent to your own super
Headline: Pay rent to your own super

Hook options:
1. If your business rents its premises, that rent could be landing in your own super fund instead.
2. You pay rent to a landlord every month. It could be building your own retirement instead.
3. The building your business works out of could be owned by your super, not by someone else.

Plenty of business owners rent their premises for years and never twig that their super could own that building instead. Set the structure up the right way, and your self-managed fund can hold the property your business works out of, with your business paying rent into your super rather than to an outside landlord. There are real rules around it, so it's not something you wing off a forum post or a mate's tip. It needs proper advice and the right setup. When it fits, though, it turns a monthly bill into something that's building your retirement. Tap the link and find out whether this'd work for your setup.

Angle 4: Balance as the gate

Variation 1 of 2
The balance where an SMSF starts to pay
Headline: Got $200k+ in super?

Hook options:
1. Once you've got around $200,000 in super, a self-managed fund can start to make real sense.
2. There's a balance where running your own super fund starts paying for itself. For a lot of people it's around $200,000.
3. If you've built up about $200,000 in super, there's a number worth knowing before your next move.

Most people assume a self-managed fund's only for the seriously wealthy. The bigger factor is actually your balance. Around $200,000 is the point where the benefits can start to outweigh the running cost. Below that, the fixed cost takes too big a bite, so there's no rush. Once you're past it, more of what happens to your super becomes yours to call, like the fees you pay and the property you might buy. The tricky part's knowing whether your balance and your goals line up, and that takes a proper look, not a guess. Not sure whether you're near that line yet? Click the link and find out.
Variation 2 of 2
Under $200k this isn't for you yet
Headline: Under $200k? Not yet

Hook options:
1. If your super's under $200,000, this one isn't for you yet, and I'd rather just tell you straight.
2. Most ads want everyone to qualify. This one's the opposite. Under $200,000 in super and it isn't for you yet.
3. I'm about to talk you out of something. With less than $200,000 in super, a self-managed fund'll cost you more than it gives back.

This is the honest version you rarely get in an ad. A self-managed fund carries a fixed running cost every year. When your balance is under about $200,000, that cost eats a bigger slice of your super than the benefit you'd get back, so it works against you. We turn people away for exactly this reason all the time, and most of them are relieved, because being told you're not behind, you're just early, is worth hearing. If you're past that point, and plenty of business owners are without realising it, then the fees and the property calls become yours to make. The only way to know which side of the line you're on is to actually check. So click the link and get a clear answer.

Angle 5: Who controls your super

Variation 1 of 2
Your super has been on autopilot for years
Headline: Your super's on autopilot

Hook options:
1. Your super's probably sat in the same default option for years, and you never actually chose it.
2. Most people have never once picked what their super's invested in. The fund picked for them.
3. 15 years in the wrong setup is 15 years you don't get back.

When you joined your super fund, odds are you got dropped into a default option, and that's where your money has sat ever since. You never chose it, and for a lot of people it just runs on autopilot for 10 or 20 years. That's fine when you're starting out. Closer to retirement, with a real balance behind you, handing every decision to a default setting starts to cost you properly. A self-managed fund hands those calls back to you, so what your super holds and how it's taxed becomes yours to shape. Want a real say in how your super's run? Hit the link and see what that actually looks like.
Variation 2 of 2
You don't choose what your super owns
Headline: You pick none of your super

Hook options:
1. Right now you don't choose a single thing your super's invested in. Someone you've never met does.
2. You run your mortgage and your business day to day. Your super's the one big thing you don't.
3. Quick question. Do you actually know what your super owns right now?

For most people, every investment call inside their super gets made by someone they'll never meet. You hand over the money, and the fund decides what it buys and when. Nobody runs their business or their mortgage like that, yet your super's often the biggest pool of money you've got. A self-managed fund changes who's in charge. You decide what it holds, whether property's got a place in it, and how it works alongside the rest of your money. That control's the whole point, as long as you've got a real plan behind it. Follow the link and find out how to put yourself back in charge of it.

Long-Form Explainer Video Script 1 complete script

Offer: "Is an SMSF Right For You?" Free Strategy Call with Yield Financial Planning
Estimated length: 9-10 minutes


If you've got around $200,000 or more sitting in super, give me 9 minutes. Most people in that position have never actually sat down and worked out whether a Self-Managed Super Fund could be doing more for them than whatever they're in now. That's what I want to do here. Give you a straight answer.

Most accountants will set up an SMSF if you ask them to. Almost none of them will tell you whether you should have one in the first place. Those are 2 completely different jobs, and the gap between them is where a lot of Australians leave serious money on the table for 15 or 20 years without ever knowing it.

I'm James McFall. I founded Yield Financial Planning back in 2015, and SMSFs are what we do, especially using direct property inside super. I'm a Certified Financial Planner, I'm SMSF accredited, and I've also got a Certificate IV in Property Services. That last one is unusual for a planner, and it's the reason we'll actually talk to you about property. Most financial planners in Australia won't go near property inside super, even when it's the right move for the client. I was named one of the top 3 Certified Financial Planners in the country in 2018, and again in 2020, and the firm holds the FAAA Professional Practice designation, which is the ethical standard in our industry. We've been independently owned and fee-for-service from day one. No commissions, no bank product on the shelf. However good your bank's advisor is, they're paid to sell you the bank's product. We're just not built that way.

So why does this matter now? It comes down to 2 things, and the first is scale. There are over 600,000 SMSFs in Australia these days, holding more than $900 billion between them, and the number keeps climbing. People with a real balance eventually work out that an industry or retail fund gives them almost no say in what their money is actually doing. You can't pick the property the fund holds, you can't shape it around your own tax position, and past a handful of pre-set options, you're stuck with what you're handed. And the closer you get to retirement, the more that lack of control starts to cost you.

The second is time. You've probably heard compounding called the eighth wonder of the world. Einstein supposedly said he who understands it earns it, and he who doesn't pays it. When your balance is getting up towards seven figures, every bit of strategy you leave on the table works against you, and it keeps working against you for the rest of your career. There's a second number almost nobody sits down to work out, too. After tax, the biggest expense most of us carry through life is the interest we pay the bank. A well-structured SMSF, especially one holding the right property, can change both sides of that equation.

The clearest example is one I see all the time. A business owner pays rent to a landlord for 10, 15, 20 years. Hundreds of thousands of dollars, gone, building someone else's wealth. And the whole time, that same rent could have been going into their own retirement, with the business premises held inside their SMSF as business real property. Same business, same market rent, paid the same way it always was. The only thing that changes is who ends up with the money. Instead of a landlord they've never met, it's their own future.

That's the kind of conversation we have at Yield. Strategy first, then structure.

So we've opened up a small number of free 30-minute strategy calls with a Yield SMSF specialist. We call it the "Is an SMSF Right For You?" call, and we mean it literally. It's a diagnostic, not a pitch. We get on the phone or a video call, and we go through your super balance, your goals, what's happening with your business or career, any investment property you've got, and how far off retirement you are. Then we give you our honest read. Whether an SMSF actually makes sense for you, what the upside looks like in your situation, particularly around property, and what it would take to set up properly.

And if the answer is no, we say no. We're independently owned, and we're not in the business of one-off advice, so honestly, we'd rather lose the fee today than set someone up with a fund they shouldn't have. The whole point is helping you retire well. Sometimes that means telling you to stay exactly where you are.

There are 5 questions that come up on almost every one of these calls, so I'll get ahead of them.

The one everyone starts with is cost. People have heard SMSFs are expensive, and they want the real number. The honest answer is that there's a setup fee, then an ongoing annual cost that covers the compliance work and the strategic advice together. Once your balance is past the level where it makes sense, the all-in figure usually works out to a similar or lower percentage than you're already paying inside an industry or retail fund. Under that, it's often not worth it, and we'll tell you so.

Next is balance, meaning how much super you actually need before this is worth doing. The honest answer is that it comes down to your balance and your goals, and it's one of the first things we work through on the call. As a rough guide, once you're past around $200,000, the structure starts to earn its keep. Under that, the running costs usually outweigh the benefit, and if that's you, we'll tell you straight rather than sell you something you don't need.

A lot of people ask why not just stay in the industry fund, or let the accountant deal with it. Industry funds are great for building your balance when there's no complexity and no property in the picture. The moment there is, they go from being a vehicle to being a constraint. And accountants, with respect, are built for compliance and tax returns. Most aren't trained, and plenty aren't even licensed, to give you the strategy that should sit above the structure. You wouldn't get your bookkeeper to design your business. Same idea here.

Then there's the worry about property in super and the ATO. And yes, the ATO has got stricter, especially around limited recourse borrowing and related-party deals. That's exactly why you want a CFP-led, SMSF accredited firm that does its property planning in-house, rather than a generalist or an admin shop. We're doing this every week, so the compliance side gets the respect it needs.

And the last one is about being a trustee. It's a real role, and I won't pretend the paperwork isn't there. But the day-to-day admin, annual audit, tax return and strategy documentation all get handled by your specialist SMSF accountant and our team. Your job is to understand the strategy and sign off on the big calls. It matters, but it's not a second job.

So who's this actually for? It's for you if you've got around $200,000 or more in super, on your own or combined with a partner, and you want a genuine say in how that money is invested. The people we tend to work with are business owners, senior professionals, doctors, specialist tradies, and expat Aussies. Usually somewhere between 45 and 60, starting to think hard about the next 15 years. What they have in common is that they want an actual strategy, not another product brochure, and they have been curious about holding property inside super, a residential investment or their own business premises, but never had a proper conversation about it.

And who's it not for? If your super is under about $200,000 and not growing quickly, this probably isn't your moment yet. Maybe what you really want is to set it and forget it and never think about your super again. If that's you, an SMSF is the wrong tool. And if you're chasing guaranteed returns or some get-rich-quick thing, that's not us, and it's not what a real SMSF strategy is.

If that sounds like where you're at, fill in the form just below this video. Answer each question as honestly as you can, because that's how we work out whether a call actually makes sense for your situation. Depending on what you tell us, we'll invite you to book a 30-minute call with one of our specialists, on the phone or over video.

And so you know who you would be in the company of. Yield looks after just over 450 client households, here and overseas. Our Net Promoter Score sits above 81, which is well above the norm for financial services. We've had more than 120 5-star Google reviews, and between them the team carries over 100 years of advice experience. The thing clients say most often is some version of the same line. They finally feel like someone is looking at the whole picture, business, super, property, tax, estate, the lot, instead of selling them one piece at a time. One of them put it like this in a review on our site. "Their strategies and constant portfolio reviews making changes when needed have guided us right through from our working days, the GFC, and now retirement." That, more than any award, is what we're going for.

So where does that leave you? If you've got real money in super, if you're inside that 15-year stretch before retirement, and you reckon there's a smarter way to handle what you've built than leaving it on autopilot in an industry fund, this is the time to find out. The call is genuinely diagnostic. We'll tell you whether an SMSF makes sense, what the property side could look like for you specifically, and what the next step is if you want to take it. No obligation to work with us after.

So fill in the form below the video, answer it as honestly as you can, and if it looks like a fit, we'll invite you to pick a time that suits you. I'm looking forward to speaking with you.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome, and what happens next

First up, thanks for booking your call. It's a real step, and it tells me you're at least curious whether your super could be working harder than it does right now.

What happens on the call is probably not what you're bracing for. It's a genuine diagnostic, and we mean that literally. One of our SMSF advisors gets on the phone or a video call with you for about half an hour, we go through your balance and your goals, then look at whether property's part of the picture for you. By the end you'll have a straight answer on whether a self-managed fund actually suits your situation, and if it doesn't, we'll say so. We tell people no more often than most advisors would care to admit, because we're fee for service, so we don't earn a cent by talking you into a product that doesn't fit.

You should already have a confirmation with your time and the link to join, so keep an eye out for that. Over the next few days we'll also send you a couple of short emails. They answer the questions that come up on almost every one of these calls, so nothing catches you off guard when you actually speak with the team.

Before then, the most useful thing you can do is sitting right below this video. There are a handful of short clips on the questions nearly everyone asks us, things like what an SMSF really costs all in, or whether your balance is even at the point where it makes sense, or how property inside super actually works. Have a look through the ones that matter to you. That way we're not spending the call covering the basics, and we can put the whole half hour into your situation instead.

Watch a few of those, bring your real numbers, and one of our advisors will take it from there on the call.

Video 2: What to bring

When you get on the call there are a few things worth having in front of you, mostly so the first 10 minutes aren't spent digging around for numbers.

The big one is your super. Whatever you've got, including those old industry fund accounts most people have half forgotten about, and your partner's too if you're looking at this as a couple. The easiest thing is to log into the portals beforehand so the team can see the real balances live instead of working off rough guesses.

If you already have an SMSF that an accountant set up for you and you're not sure the strategy's right, dig out the trust deed and the last annual return, and have a rough sense of what's actually invested in there today.

Property works the same way. For anything you own, inside super or out, your advisor will want the rough value, whether there's a loan against it, and what type it is, whether that's residential, commercial, or the premises your own business works from. That matters enormously the moment the conversation turns to moving property into super or buying inside the fund.

And if you run a business or hold a senior professional role, the full financials can stay where they are. They only need to know how it's structured, whether that's a sole trader, a company, or a discretionary trust. Come with those few things and the call can get straight into what the strategy would actually look like for you.

Video 3: Real numbers on SMSF cost

The cost question is the one people are most often uncomfortable getting a straight answer to, so let me put our actual number on the table.

Our SMSF service is an integrated tax and audit service, and the most it'll ever cost you is $2,345 a year. It covers your annual accounting, financial statements, tax return, and the independent audit the ATO requires, all handled in one place. If you'd rather keep your existing accountant in the loop, we'll work alongside them instead. Either way, you'll know the number before you start.

Above that sits the strategic advice, the part that actually decides what your fund holds and how it's structured. That one is separate, it's fee-for-service, agreed up front as a flat fee or a defined scope, and it's never commission, so there's no product kickback hiding in it.

There's also a one-off cost to establish the fund, and that depends on how involved the setup is, particularly if property or borrowing is part of it. We'll quote you the exact figure before you commit to anything, rather than leave you guessing.

Now, set that against an industry fund and the maths gets interesting. At a $1 million balance, an industry fund taking even 0.5% in fees is costing you $5,000 a year, every year, with almost no control over what you're invested in. Push that to $1.5 million and the same fee is $7,500. Once you're above a sensible balance, the SMSF total cost stack often comes in lower than that, and you get full control of what the money's doing.

The team will work the actual maths on your numbers on the call. And if it doesn't stack up for you, they'll tell you, because we only set one up when it genuinely leaves you better off.

Video 4: Property in super, honestly

Property in super is the conversation that comes up most often, and it deserves a straight answer, because there's genuine upside here and there's also genuine trap territory.

There are 3 kinds of property-in-super that really matter. The one that works best is business real property. That's where you own a commercial premises, your operating company leases it back at market rent, and the rent goes into your retirement fund instead of to a third-party landlord. For trades, clinics, vets, dental, consultancy practices, that's often a great structural move, because the business was going to pay rent anyway, and the related-party rules specifically allow it when the property is genuinely used in the business.

Residential investment property inside super is the next one. It can work, but the rules are tighter. You can't live in it, your family can't rent it, you can't sell your own existing investment property into your SMSF, and the cash flow has to actually stack up inside the fund. We've seen people get talked into this by property spruikers who don't understand the SMSF rules, and that's the trap.

The third is borrowing inside super, the LRBA, or Limited Recourse Borrowing Arrangement. It works for the right asset at the right balance, but the ATO has tightened scrutiny on LRBAs significantly over the last few years, especially on related-party loans and the asset purchase structure, and getting it wrong is expensive.

Yield's edge on property is unusual for a financial planning firm. Our founder holds a Cert IV in Property Services and came through the Property School framework before building Yield, so we advise on the property piece ourselves rather than handing you off to a buyer's agent. Most planners won't touch this work, and most accountants will set the fund up but stop short of telling you whether the property purchase actually makes sense.

Bring your property questions to the call, including the ones other advisors have called too complicated. You'll get a straight read from the advisor you speak with.

Video 5: SMSF for expats

Short answer, yes. The longer answer is that expat SMSF work is one of those areas where the structure has to be set up carefully, because the rules around non-resident trustees can catch you out.

There are 2 things the ATO is really looking at. The first is the central management and control test. Broadly, the strategic decisions for the fund need to be made in Australia, or if you're overseas, your absence has to be temporary. The second is the active member test, which looks at where contributions are coming from. If you're working overseas and contributing into the fund from a non-resident position, you can trip this without realising it, and the fund risks losing its complying status, which is an expensive outcome.

We work with expat clients across Singapore, Hong Kong, Britain, America, and Dubai, and the work usually splits into 2 phases. The first is making sure the structure survives your non-residency, which often comes down to how decisions are documented, who's trustee, and the timing of contributions. If you're planning to come back, the second phase is the pre-return CGT and contribution timing work. There are some real wins available in the 12 to 24 months before you re-enter Australian tax residency, and most people miss them because they wait until they're already back.

Time zones we can work around. Bring it up on the call and the team will scope the right approach for your situation.

Video 6: How Yield is different

Fair question, and we won't walk you through a credential wall here. Let me point to the 2 things that genuinely matter for the work we'd do together.

The first is the property-in-super capability. Most financial planners won't advise on direct property inside an SMSF. They'll point you to a buyer's agent or an accountant, and that's the end of the conversation. We do the property work in-house, because our founder holds a Cert IV in Property Services and built the firm around that capability from day one. If property's going to be part of your SMSF strategy, you need an advisor who can actually sit across the structuring, the asset selection, an LRBA where one exists, and how all of that integrates with the rest of your wealth plan. That's rare.

The second is the partnership model. We've been independently owned and fee for service since 2015, so there's no bank behind us and no commission or product quota driving what we recommend. Our NPS sits at 81 plus, which is well above the financial services norm, and it sits there because we're not in the business of one-off advice. We work with clients for the life of their wealth, often into their children's. If you're 50 and looking at the next 30 years of retirement and estate planning, the continuity of who's advising you genuinely matters.

Bring your hardest questions to the call. The team will earn the engagement on the work, not on the pitch.

Pre-Appointment Email Sequence 9 emails
Email 1: Your SMSF strategy call is confirmed

Subject: Your SMSF call with my team is locked in
Send: Day 1, 5 minutes after booking

Thanks for booking. The calendar invite should already be sitting in your inbox.

If it hasn't landed, have a quick look in your spam, and if it's not there either just reply to this and I'll resend it.

A quick word on what this call actually is, because I'd rather set the expectation now than have you wondering.

It's a diagnostic, not a pitch. My team and I have been doing SMSF strategy work since 2015, and we built the practice so the first call costs you nothing and ties you to nothing. We spend the 30 minutes looking at your numbers, your goals, and whatever structure you've already got, and then I tell you straight whether an SMSF actually makes sense for where you're at.

If it doesn't, you'll hear that from me, and I'll usually point you at the cheaper path that does.

A fair share of the people who book this call walk away with us telling them to stay in their industry fund for now. That's genuinely the right answer for them. Being willing to say so is a big part of why everyone else trusts us with the setup when an SMSF is the right move.

Over the next few days I'll send you a handful of short notes on the things people tend to sit on between booking and the call. What one of these actually costs to run, the balance most people get wrong, how property in super really works, where the accountant stops and the planner starts. Read them or skip them, whatever's useful to you.

Speak soon.

James McFall
Founder & Managing Director, Yield Financial Planning
CFP, Master of Commerce (Financial Planning)

Email 2: Why most people I speak to actually book this call

Subject: The real reason people book this call
Send: Day 1, evening (6 hours after E1)

Quick follow-up to the confirmation.

The people who book this particular call tend to look fairly similar. Mid-40s to early 60s, a meaningful super balance built up steadily over the years, often pooled with a partner, a home, sometimes an investment property on top. Most run a business or hold a senior role somewhere. Doctors, executives, IT consultants, lawyers, trades owner-operators.

What's interesting is why they reach out, because it's almost never "I want an SMSF."

It usually sounds more like this. They look at how much super they've got, look at the years left until they stop working, and they don't love how little say they have over any of it. Their industry fund tells them next to nothing about what they're actually invested in. An accountant they've used for a decade has set SMSFs up for other clients but is upfront that they only do the tax return, not the strategy. A bank advisor never really put SMSF on the table, which makes more sense once you realise the bank earns nothing on it.

So they sit there knowing they should probably look into it, and not finding a soul they trust to give them an honest read.

If that's roughly where you are, you're in exactly the right place for this call. We've worked with more than 450 client households sitting in close to that spot, and our Net Promoter Score is north of 81, which is a long way above where financial services usually lands. I mention those numbers not as a brag but as a signal that this is the work we do every single day.

Tomorrow morning I'll send the note on cost, because it's the first thing nearly everyone asks me.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 3: Is an SMSF actually expensive

Subject: What an SMSF actually costs to run each year
Send: Day 2, morning

The very first question almost everyone asks me on this call is some version of "aren't SMSFs really expensive to run?"

Honest answer, it depends on the balance. And there's a crossover point where it stops being expensive in any way that matters.

The rough shape is straightforward. Our integrated service, where we handle the tax and audit work alongside the strategy advice, runs to a maximum of $2,345 a year. That's the ceiling, not a starting figure with surprises stacked on top. If you'd rather keep your existing accountant, we work alongside them instead. The setup itself is a one-off, and we quote it on the complexity of your situation rather than slapping a fixed sticker on it, because a clean structure and one with direct property or a borrowing arrangement inside super are genuinely different jobs.

Now hold that next to what you're already paying inside an industry or retail fund.

There the fee is a percentage of your whole balance, and it climbs as the balance climbs. On a $1 million balance at roughly 0.5%, you're around $5,000 a year, with very little control over the mix. Closer to 1% and you're nearer $10,000. Push the balance to $1.5 million and that same 0.5% line is already about $7,500. The percentage keeps marching up with your balance. A largely fixed cost doesn't.

Even so, cost is the wrong lens to judge this on.

People don't move to an SMSF to shave fees, even when that's a happy side effect. They move for control of the strategy, the ability to hold direct property and business real property inside super, and to tie it into the rest of their wealth plan. That's where the real money sits over a 15-year stretch, with compounding doing most of the heavy lifting. Einstein called compounding the eighth wonder of the world for a reason.

Tomorrow I'll go at the balance question directly, because almost everyone gets that number wrong.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 4: How big does your balance need to be

Subject: The real SMSF balance threshold (it's lower than you think)
Send: Day 2, evening

Following on from yesterday's note on cost.

You'll still see the old half-a-million rule of thumb floating around plenty of articles, the idea that you need some big round number before an SMSF is worth bothering with. The truth is more nuanced than that, and the figure that actually matters depends on your balance, your member structure, and how complex the strategy needs to be, all read together.

I work from a different number, one tied to where the fee benefits of an SMSF genuinely start to bite.

My own read, and the figure I've written about, is that those benefits become relevant once your balance sits somewhere in the $200,000 to $600,000 range. Below the floor of that, the largely fixed running cost eats too much of your return for the structure to earn its keep. Above it, the maths starts working for you, and it keeps getting better as the balance grows, because the cost stays broadly flat while the balance compounds.

In practice, it tends to play out like this.

I see plenty of people just past $200k who absolutely should have an SMSF and have been sitting on the fence about it for years. I also see a few with much larger balances who honestly shouldn't, usually because their goals are simple enough that a low-fee industry fund beats the SMSF on total return. The balance gets you in the door. Whether you should actually walk through it comes down to strategy.

I'll have a far better read on which side of that line you fall once we go through your specifics on the call. Bring your most recent super statement if you can dig it out, and if you've got a partner who'd also be a fund member, even a rough number for their balance helps.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 5: A short story about a business owner who bought his own clinic

Subject: How a Melbourne dentist bought his clinic inside super
Send: Day 3, morning

This is the kind of situation we see often enough that it's worth showing you the shape of it before the call.

Take a dentist with a practice in Melbourne's east. Mid-50s, super balance around $850k combined with his wife, who also works in the practice. The business has been paying roughly $96,000 a year in rent to a third-party landlord for the better part of a decade. He's asked his accountant a few times whether he could buy the building inside his SMSF and lease it back to himself, and the answer has always been the same. "In theory, yes, but I don't do that side of it."

When you actually sit down and work the structure, a few things open up.

Business real property is one of the few asset classes where an SMSF can lease the property straight back to a related-party operating company at market rent, as long as the lease is on commercial terms and the paperwork is right. You set up the SMSF, use a limited recourse borrowing arrangement to fund the purchase of a $1.4 million premises, set the lease at independently assessed market rent, and make sure the in-house asset cap and the related-party rules are all satisfied cleanly.

A year on, the practice is still paying its rent. The difference is where that money lands.

It now flows into the couple's own retirement fund instead of a third party's pocket. The building sits in a concessional tax environment too, with capital gains taxed at an effective 10% if it's held more than 12 months, and nothing at all once the fund is in pension phase. On the compliance side, a specialist SMSF accountant co-ordinates with us, so the client is never stuck bridging 2 advisors who don't talk to each other.

None of this is me telling you to go and buy your business premises in super. The point is that the strategy work, plus the borrowing structure and the related-party rules underneath it, are what separate a setup that holds up for the next 20 years from one that lands you in an ATO problem you never saw coming. Get the in-house asset rules wrong, or breach the non-arm's length income rules and cop tax at 45%, and the whole benefit evaporates. Most SMSF setups skip the strategy entirely, which is exactly where that risk lives.

If business real property is something you've turned over in your head, bring it up on the call and we'll run it against your actual numbers.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 6: Why an accountant isn't enough on the SMSF side

Subject: Accountant vs financial planner on an SMSF
Send: Day 3, evening

A fair question I get a lot. "My accountant already does my SMSF, so why would I bring a financial planner into it?"

Worth answering plainly.

A good SMSF accountant handles the compliance and admin beautifully. Annual financial statements, member statements, audit coordination, ATO reporting, contribution caps, and the actuarial certificate when there's a pension running. That's their lane, they're essential, and most of our SMSF clients keep their existing accountant precisely because that relationship already works.

What an accountant typically doesn't do, and most of the good ones I deal with will tell you this themselves, is the strategy.

They don't decide what the fund should actually hold, how to think about asset allocation across the SMSF and your personal investments, whether direct property or a borrowing arrangement is right for you, or how the whole thing knits into your tax structuring and your estate plan. That's a different job. It needs an ASIC-licensed financial planner, ideally one who's CFP qualified and SMSF accredited, and ideally one who can hold the property conversation and the tax conversation in the same room.

The way it tends to work in practice is simple enough.

Your accountant keeps doing the compliance and admin, while we take on strategy, investment selection, and the job of tying the whole thing into the rest of your wealth plan, plus the property-in-super work where it applies. We talk to your accountant directly so you're not stuck playing telephone between 2 advisors. Our team carries more than 100 years of combined experience, and we co-ordinate with accountants right across Australia all the time. It's the piece most clients say they wish they'd sorted 5 years earlier.

We can talk through how that split would actually look for your situation on the call.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 7: One thing about super that's changing in 2025-26

Subject: The Division 296 change worth understanding before the call
Send: Day 4, morning

Worth flagging one piece of policy before we speak, because it's touching almost every SMSF conversation I'm in at the moment.

The proposed Division 296 tax would add an extra 15% on the earnings attributable to super balances above $3 million, and it's been working its way through parliament. Whether you're near that threshold today or well below it and just watching where you'll be in 15 years, the rule shapes how we think about contribution strategy, what you hold inside the fund, and which assets are better off held outside super altogether.

The reason I raise it now is that I keep meeting people who catch a change like this in passing, panic a bit, and then either over-correct or freeze. Both are expensive.

The right move is calmer than either of those. You model your own trajectory, factor the proposed rules in, and adjust with a clear head. For most people sitting some distance below that threshold, the practical impact over the next 15 years is a good deal smaller than the headlines make it feel, and the SMSF structure itself often gives you more room to respond, not less.

This is the sort of thing we touch on naturally during the call when it's relevant to you. You don't need to read up on it beforehand. I just wanted you to know we'll deal with it directly if your trajectory puts you anywhere near that number.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 8: A note on bank advisors, because I get asked

Subject: A quick note on bank-aligned advice
Send: Day 4, afternoon

One more bit of context before we speak.

A fair few people on this call have already sat down with a bank-aligned advisor at some point, NAB Private, Westpac Private Wealth, Commonwealth, that tier, and they want to know how we're any different. Worth being straight about it.

However nice or knowledgeable your bank advisor is, they're employed to sell bank product. I don't say that as a dig at them as people, it's simply how the institution is built. The product shelf is constrained, the incentives line up with the bank's own funds and lending, and SMSF advice in particular is something most bank advisors won't lead with, because the bank earns nothing on it the way it does on everything else.

Yield was set up in 2015 as the opposite of all that. Independently owned, fee for service from the first day, no commissions, no product to push, no bank parent sitting behind the advice.

We hold the FAAA Professional Practice designation, which is the industry's ethical-practice standard, and we've twice been named Top 3 Certified Financial Planner in Australia, in 2018 and again in 2020. I mention the awards not because they change anything about your situation, but because they mean the work has been independently picked over and held up. Our 450-plus active client households are the more telling signal.

I raise all of this because the SMSF conversation lives or dies on trust. If you can't trust that the advice is genuinely in your interest, the strategy barely matters. We built the practice around exactly that.

See you soon.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 9: Final note before our call

Subject: A few practical notes for our call
Send: Day 4, 3 hours before the call

Looking forward to speaking later today.

A few practical notes so we make the 30 minutes count.

Bring your most recent super statement if you can dig it out, plus a rough idea of your partner's balance if they'd also be a fund member. If you've got an accountant who handles tax for your business or your personal returns, it helps to know their name and roughly how that engagement runs. And if there's a specific thing driving the question for you, a property you've thought about buying in super, a business premises lease coming up, an inheritance, a sale event, an expat return, just have it in mind. No documents required. A rough sense of where things sit is plenty.

On the call itself, I or one of my senior team will go through your numbers, your goals, and the structure question, and you'll come away with a clear yes or no on whether an SMSF is the right move for you, plus the next step if it is. If it isn't, you'll know exactly what to do instead.

If something urgent crops up and you need to shift the time, just reply to this and we'll find another slot this week.

Talk shortly.

James McFall
Founder & Managing Director, Yield Financial Planning

Broadcast Emails 6 emails
Email 1: Accountants who set up SMSFs without strategy

Subject: The SMSF gap your accountant won't fill

Most people assume their SMSF is set up properly because an accountant did it. Fair enough, on paper.

But setting a fund up and running one well are 2 completely different jobs, and most people only ever paid for the first.

Your accountant lodges the deed, sorts the trustee structure, registers it for tax, and files the return every year. They do that part well. Everything that comes after is where the real money in a fund gets won or lost, and it tends to just sit there untouched.

I've run my own SMSF for over a decade and advised on hundreds more, and this is still the thing that catches good people out.

The fund itself is a strategy vehicle. Setting it up is maybe 5% of what it's worth to you. The rest is the part most accountants won't go near, because it was never their job: when to switch on a pension and whose account pays for it, how to hold property without tripping the related-party rules, how it all lines up with your family trust and your business.

I see the same fund walk in over and over. Someone's had it 6 or 7 years, the balance has grown nicely, and the only paper in the file is the annual return and the audit.

No investment strategy worth the name, no contribution plan that maps to what they actually earn, and nothing thought through for the year they turn 65 and everything changes. That last one alone can cost six figures.

None of that's the accountant's fault. They answered the exact question they were asked, and it was a narrow one. Nobody ever told the trustee that someone else was meant to be doing the rest.

So the test is simple. If your fund is worth more today than the day you set it up, and you've never sat down with an advisor to map out the next 10 years of it, your strategy layer is missing.

And it's usually the most expensive thing in the fund.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 2: Business real property in super

Subject: Paying rent to a landlord vs paying it to yourself

There's a rule a lot of business owners qualify for and almost none of them ever use. You can hold the building your business trades out of inside your own super.

In plain terms, if you own a trading business, your operating company leases its premises from your SMSF. So your fund owns the building, your business pays market rent into the fund, and that rent is tax deductible to the business on the way out. The income lands in the concessionally-taxed super environment, and the capital growth on the property compounds inside the 15% rate rather than the 30% one your company would otherwise wear.

Now think about what most business owners are already doing. They're paying rent every month, except it goes to a third-party landlord who pockets that rent and keeps the capital growth on top.

Section 71(1) of the SIS Act and the business real property exception are what let that money stay on your family balance sheet instead of walking out the door for good. I've watched owners do this for 15 years and end up owning their premises outright inside super, and I've watched plenty more pay a landlord for the same 15 years and own nothing.

There are a few conditions worth knowing before you get too excited, and I'd rather you heard them from me than found out on audit.

The property has to be used wholly and exclusively in one or more businesses. Mixed-use gets messy fast, and residential dressed up as commercial tends to get knocked back when the auditor looks closely.

The lease has to be at arm's length too. That means genuine market rent, market conditions, paid on time, with a real lease document sitting behind it. Underpay it to help cash flow and you've got a problem, overpay it to tip money in and you've got a different one.

And if the SMSF borrows to buy the property, that borrowing has to sit inside a Limited Recourse Borrowing Arrangement. It's technical, the lenders are fussy, and the rules tightened again in 2024.

So why is something this good still rare. It needs 3 professions actually pulling in the same direction, with your accountant on the entity side, a planner like me on the SMSF and contribution side, and a property lawyer on the lease and the LRBA paperwork. Most owners can't find all 3 talking to each other, so the conversation never even starts.

If you own your business and you're writing a rent cheque to someone else every month, that's the cheapest hour of advice you'll buy all year.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 3: The most expensive SMSF mistake I see

Subject: A $180,000 SMSF mistake I've watched happen in slow motion

This is the kind of thing that lands on my desk for a second opinion most years, and the pattern barely changes.

Picture a business owner in his late 50s with a super balance just over $1.4 million. He's had the SMSF for 9 years, set up by an accountant he likes and trusts. The fund holds cash, some Australian shares, and a residential investment property he bought 5 years ago with an LRBA.

Then he gets offered a price on the property well above what's left on the loan, and he decides to sell.

The accountant's advice sounds sensible - sell, pay out the loan, bring the cash back inside super.

This is where it gets expensive. Before he signs a thing, there are really only 3 questions that matter. Has he actually checked his concessional contribution position over the last 5 years, including any carry-forward cap he never used. Is his wife a member of the fund yet. And has he switched on a pension phase account for any of it.

In a case like this, 9 times out of 10, the answers are no, no, and no.

Run the accountant's version and he realises a six-figure capital gain sitting in the fund's accumulation phase, taxed at 10% after the discount, with nothing to offset it. That's real money gone, on a decision that looked completely obvious at the time.

Now look at what you'd do with the same fund over a fortnight. First his wife comes in as a second member. Then you redirect his unused carry-forward concessional contributions so you're using both their caps, not just his. And you time the sale so part of the gain lands in pension phase for him and part in accumulation for her. On numbers like these, the CGT outcome can swing by roughly $180,000 in his favour across the eventual draw-down.

The accountant wasn't wrong, and I want to be fair to him. He answered the question he was asked, which was how to sell the property. Nobody ever sat him down and asked the real question, which is how to fund the next 25 years of this bloke's retirement out of that one asset.

I see versions of this every single year. The fund almost never goes wrong at setup. It goes wrong on the one or 2 big moves it makes across its whole life, the property sale, the contribution call around 65, the day someone flicks on pension phase. Those moves get made on autopilot, and the autopilot tends to cost six figures.

So if you've got a property in your SMSF and you're inside 5 years of selling or retiring, this is the conversation to have now, well before there's a contract on the table. Reply and I'll take a look at where your fund actually sits.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 4: ATO scrutiny on SMSFs in 2026

Subject: What the ATO is looking at in your SMSF this year

The ATO has gone fairly public lately about where it's pointing its SMSF compliance attention. None of it's new law. What's changed is the appetite to enforce it, and a few areas are now worth a proper look from any trustee carrying a decent balance.

Start with non-arm's length income. If your fund earns income from a related party on terms that are sweeter than market, the ATO can tax that income at 45% instead of 15. Read that again, because the gap is brutal. The classic trap is a cheap lease rate on business real property, or a loan from a director into the fund priced too low to be real. Since 2021 they've stretched how they read NALI to catch expense shortfalls too, not just inflated income, and that interpretation has been grinding through the system ever since.

Then there's the LRBA paperwork. Funds that borrowed before 2018 under the old safe-harbour rules have been told to drag their documentation up to current standard. Anyone who borrowed since 2024 is dealing with tighter lender requirements on top, and auditors are flagging far more of these at the annual SMSF audit than they used to.

The third one is in-house assets, where most trustees know there's a 5% cap but miss the drift over it through capital growth. A related-party investment creeps past the threshold on nothing more than capital growth, and now they're in breach without having done a single thing wrong. The penalty is forced disposal inside the next financial year, which is a horrible position to sell from.

None of this is dangerous if you've kept your fund clean. I'm writing about it because the trustees most likely to get caught are the ones who set the SMSF up 6 or 8 years ago, haven't had a strategy review since, and just assume the annual audit will tap them on the shoulder if anything's off.

It won't. The audit checks that you've complied with the rules. It says nothing about whether your structure is still the right one under the law as it stands today.

So if your SMSF holds property, has borrowed at any point, or has related-party exposure of any flavour, this is a good year to put fresh eyes across the documentation before the ATO does it for you.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 5: 10 years of running my own SMSF

Subject: 10 years inside my own SMSF, what actually mattered

I've run my own SMSF for more than a decade now, and Yield has advised on hundreds more over the same stretch. The honest part is that the lessons which actually mattered weren't the ones I went in expecting to learn.

What surprised me most was how little investment performance moved the needle. Markets did what markets always do, compounding ground away in the background, and an asset mix I argued about for weeks in year 2 made almost no difference by year 9. What drove the balance was something far more boring. It was how much I put in, and when. Investment selection rounded the edges, and contribution discipline did the heavy lifting, and I wish someone had hammered that into me at the start.

The second lesson took me longer to admit. An SMSF only earns its keep when you use it for things an industry fund flat out can't do. For me that meant direct property, and the control to time a sale for the tax outcome I actually wanted. If your fund is just holding a handful of large-cap shares and an ETF, you're paying SMSF money for industry-fund returns. Nothing wrong with that mix. It simply doesn't justify the trouble of the structure, and I'd say that to your face on a first call.

My third lesson crept up on me over the decade. The rules keep changing, and almost no trustee notices when they do. We got the transfer balance cap in 2017, then the non-arm's length income expansion in 2021, then LRBA borrowing tightened again in 2024. None of those made the news a trustee would ever read, yet every one of them shifted the right answer for people who already had the structure in place. A fund set up perfectly in 2016 wasn't necessarily set up correctly for 2026.

And the one I really didn't see coming is that an SMSF turns out to be the most useful estate-planning vehicle most families will ever hold, and hardly anyone treats it that way. Reversionary pensions, binding death benefit nominations, how it all knits in with the family trust, the tidy-up that has to happen before the second member dies. The decisions you make in year 9 of a fund end up mattering far more than anything you decided in year one.

After all these years, if I were starting over tomorrow, I'd spend 80% of my thinking on contribution strategy and structural reviews, and 20% on picking investments. Most trustees run that split exactly backwards, and it costs them.

James McFall
Founder & Managing Director, Yield Financial Planning

Email 6: Industry super vs SMSF on a larger balance

Subject: The balance where SMSF fees cross over industry super

A quick one, from running the numbers on hundreds of funds over the years.

The point where an SMSF actually gets cheaper than an industry fund is almost never where people imagine it is. Take a balance of around $1 million. At industry fund rates, call it somewhere between 0.5% and 1% all-in, you're handing over roughly $5,000 to $10,000 a year just in fees. A well-run SMSF, with the accounting and audit and advice and platform costs all in, frequently comes in well under that on the same balance.

And the gap only gets wider as the balance grows, because SMSF costs sit pretty flat while a percentage fee keeps climbing right alongside your money. Push the balance to one and a half million and that same 0.5% is already about $7,500 a year, whether the fund earned its keep that year or not.

But that's the easy half of the maths, and honestly it's also the worst reason to run an SMSF. Nobody should take on trustee duty for a fractional saving on fees.

You take it on because you want to do something an industry fund simply can't let you do, like holding direct property, or the building your own business trades from, or timing your own capital gains around when it suits you, or running pension and accumulation phase across 2 members with real precision.

If none of that applies to you, the industry fund is the right answer no matter how big the balance gets, and I'll tell you so. If even one of them does, the fee saving becomes a rounding error next to what the structure lets you build. You'll still hear the old half-a-million rule of thumb thrown around, but in practice the fee benefits start showing up somewhere in the $200,000 to $600,000 range, a fair way below where most people assume.

So the question to put to your advisor isn't "are we saving on fees." It's "what does this structure let us do that the old one couldn't." If the honest answer is nothing, the structure isn't earning its place. If you want me to look at whether yours is, book a quick call.

James McFall
Founder & Managing Director, Yield Financial Planning

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How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.